If all you want for Christmas this year is more online conversions, keep reading. In this post, we’ll take a look at twelve simple Conversion Rate Optimisation (CRO) tips designed to help you exceed your conversion goals in 2017.
When was the last time you gave your website a thorough health check? If your site isn’t operating as it should, you will struggle to achieve conversion goals, no matter how many design tweaks you make.
Your page load speed and your conversion rate go hand in hand. If your website is loading too slowly, you’ll be losing customer before they have even made it onto your landing page.,/p>
Clutter is one of the biggest barriers to conversions. You aim is to get you visitors to convert (take the action you want them to take) and too much clutter on your landing page will only confuse people.
A poorly-designed website can have a huge impact on your conversion rate.
User experience is key. How intuitive is your website? Your site should be easy to navigate with service pages and contact information clearly visible and not hidden between large chunks of content.
Every website should be mobile-friendly and responsive. Why? According to web analytics firm StatCounter, mobile and tablet devices accounted for 51.3% of internet usage globally in October 2016. With more online visitors coming to you on mobile devices than ever before, it has never been more important to ensure that you’re website is capable of adjusting to display perfectly on a wide range of devices.
Don’t underestimate the importance of pictures on your website. The images you select say a lot about your company. Do they accurately reflect your brand’s style and personality? If not, it’s time to ditch them and source some that do.
When writing content for your website, avoid vague statements and chunky paragraphs – they will make it harder for readers to pick out the information they’re looking for. Instead, keep sentences short and make sure to include plenty of white space between paragraphs.
This is especially important for ecommerce retailers. Display details of the payment options you do and do not accept in a prominent position on your website.
Including reviews or testimonials is a great way to boost customer confidence.
Don’t put a barrier in between you and your potential clients. Visitors will be much more likely to get in touch with you if your contact information is easily available.
Try to streamline and shorten the conversion funnel as much as you can. If you remove any unnecessary steps and speed up the checkout process, you’ll save your customers time and they’ll be much more likely to come back again.
New to CRO? Want to find out more? Take a look at our Beginner’s Guide to CRO.
At Fluid Digital, we specialise in helping B2B and B2C retailers increase their sales online. Our award-winning team offer unparalleled ecommerce, conversion rate optimisation and pay per click services to businesses worldwide. To find out how we can help you maximise online revenue in 2017, speak to one of our experts today.