Conversion Rate Optimisation (CRO) techniques range from simple tweaks to more complex adjustments. If you’re a CRO newbie trying to find simple ways to dip your toe in the CRO waters, this post is for you. Below you will find a list of some of the most basic CRO principals you need to know about.
Remember: when it comes to CRO even the simplest tweaks can have a HUGE effects on your website.
(Completely new to CRO? You might want to check out our early post in this series, What is Conversion Rate Optimisation?, first.)
When it comes to CRO, it’s important to start with the basics.
In most cases, the first step to CRO success is a thorough site audit. This will help you uncover important insights about user experience, the customer journey and even help you understand where in your sales funnel you might be losing customers.
Following your digital health check you will have a much better understanding of what might be holding your ecommerce store back.
Once you have identified which areas of your site need improvement, it’s time to develop a CRO strategy and create a plan of action.
It’s important not to rush this stage and to take a solid, data-led approach. Make a list of your site’s conversion hurdles and prioritise them accordingly. Which are most valuable to your site? Which hurdles, once overcome, will have the most benefit for your customers and your bottom line?
Depending on the size of your business and the complexity of your website, this stage can get pretty complex. It can be difficult to untangle and rank CRO goals. If you are at all unsure where to begin, consult a CRO specialist. A little help at this stage will save you a LOT of time in the long run.
A/B testing is an excellent tool for finding the best possible design option for your site.
Also known as split testing, this technique aims to test the effectiveness of a range of on-page elements in their ability to increase a desired conversion. Two versions of a website are presented to visitors (50% see one version, 50% see the other) and various aspects of the design are altered in an attempt to see which version garners the most positive results.
Common design elements for split testing include: the size, colour and shape of CTA buttons, the placement of body text, and the inclusion and placement of a range of social proof elements, such as partner logos, reviews and testimonials.
At Fluid Digital, we’re all about turning more of your website’s visitors into paying customers. Get in touch with our team to find out more about what our CRO services can do for your business and arrange your FREE mini site audit.