5 Powerful Social Media Marketing Tools for Small Businesses

|30th Jun 2016

Social media is a powerful tool for business. A wide variety of platforms allow businesses to connect with customers – both actual and potential – and other companies, quickly and easily. A strong online presence leads to a bigger pool of potential customers and consequently generates more business.

So the opportunity is there, but with so many social media marketing tools out there, how do you know which ones to start with? Read on for our top five picks.

1.    Buffer

Buffer allows you to spread the word across several platforms simultaneously. Post to Facebook, Twitter, LinkedIn, Google+ and Pinterest all at once. You can post the same content, or tailor it to each platform by adding platform-specific additions – hashtags on Twitter, for instance.

Timing is important when you’re using social media. Certain points in the day have a much higher reach, when more people are active. With Buffer’s scheduled posting, you can plan your content to be posted at the best times throughout the day. It’s available on your browser as well as Android and iOS, so you can get the most out of your posts from any device.

2.    Brand24

It’s tricky to keep track of your brand’s online reputation if you try to do it manually. Brand24 makes this kind of information easily accessible. It gives you access to mentions of your brand – not only on social media, but also across the web.

The sentiment analysis feature separates the positive and negative mentions, while personalised topic grouping lets you find results related to chosen topics or keywords.

3.    SocialClout

If you want to monitor the success and reach of your social media posts, SocialClout is the tool for you. Providing social media analytics and trends, Social Clout can help you succeed online.

Its social media monitoring gives you insights into the most active medium and useful trends for your brand, with competition analysis to see how similar brands are connecting and performing. Feedback reports help you keep track of how your posts are performing, so you develop an understanding of what works best.

4.    SecureMySocial

This essential tool protects the online reputation of your business. Real time alerts are sent out when anything is posted to social media that may be damaging to your brand. It prevents employees posting harmful content, but can also alert you of unauthorised access to social media if and when hackers post anything negative. It’s a simple tool that can prevent a lot of problems.

5.    Inkybee

Inkybee is great if you want to discover the influencers in your industry. Influencers are people whose views are well respected and influential to their followers. Connecting with these influencers can be huge for business.

With Inkybee’s search and discovery features, you can find the most relevant bloggers and social media presences in your field. Lists can be created and segmented with Inkybee, to help you organise your outreach campaign.

Get your brand out there

An online presence is so important in modern business – whether it’s via social media, or your website. At Fluid Digital, our friendly team of experts are on hand to help with all of your digital needs. Whether it’s a mobile-friendly website, increasing your online sales, or building your digital brand – we’ve got the skills to make it happen.

If you would like to discuss your next project with one of the team, get in touch today on 0161 762 4920 or complete an enquiry form and we’ll be in touch soon.

 

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