Pay-per-click advertising (or PPC) is an incredibly powerful tool for businesses – if it’s used correctly. With the right approach, it can help businesses reach out and connect with new clients in a highly-targeted, cost-effective way.
Unfortunately, many businesses struggle to unlock the true potential of pay-per-click because of a few simple mistakes. In this post we’ll take a look at five of the most common DIY pay-per-click campaign mistakes and show you how you can both prevent and fix them.
1. Your keywords are out of date
When did you last update your pay-per-click keywords? If you haven’t revised you keywords for a few months, take the time to update them. If they are out of date and your consumers are now using different terms, this will show in your results.
2. Your campaign was too short
It can take time for a pay-per-click campaign to gain momentum. If you have only got enough resources to fund a short campaign but research has shown you that a longer campaign would get you the best results, consider waiting until you can invest more.
3. You don’t adapt
A successful pay-per-click campaign requires constant monitoring and adjustments. If you want to see the best results, you should keep a close eye on your campaign and make changes accordingly. Keywords not working? Change them. Call to action seeing no action? Change it.
4. You can’t invest the time
If your DIY pay-per-click campaigns aren’t gaining the traction you’d hoped for, that’s ok. Plenty of businesses struggle to develop and maintain successful pay-per-click strategies. After all, they don’t just happen overnight. Long-term, ongoing success requires persistence, experience and an eye for detail.
A successful pay-per-click campaign begins with a solid plan. If you can’t invest the time to think about how you will be able to nurture and grow you pay-per-click strategy in the long-term, it might be time to call in the professionals. An experienced digital marketing agency will be able to work closely with you to develop a highly tailored pay-per-click campaign that will get your business noticed.
5. Missed opportunities
You may feel as though you have all your bases covered, but you’re still not getting the results you want. What could be going on? If you feel as though your current pay-per-click strategy isn’t quite right but you’re not sure where you’re going wrong, it could be time to call in the experts to conduct a PPC audit.
Request your free Google AdWords audit
Is you Google AdWords investment being wasted due to an ineffective pay-per-click campaign? A thorough pay-per-click audit will pick up any gaps in your advertising strategy and show areas of your account in need of improvement. At Fluid Digital, our free Google AdWords audits are carried out by our Google-certified pay-per-click experts.
Pay Per Click Management from Fluid Digital
Are you struggling to connect with your audience using a DIY approach to pay-per-click? Don’t let your brand get left behind. Get in touch with the PPC Advertising specialists at Fluid Digital and find out how we can help you develop and grow a successful PPC strategy for 2017 and beyond.
Our team have extensive knowledge of the core PPC systems (including Google AdWords, Bing Ads and Facebook Ads) and work alongside a team of web design experts to provide a comprehensive, highly targeted PPC management solution that’s tailored to suit each client’s needs perfectly.
For more information, give our team a call today on 0161 762 4920. Alternatively, complete an online enquiry form and a member of our team will be in touch very soon to discuss your project.