Twitter is great for ecommerce. It allows you to build a following, engage with your target audience and – most importantly – generate leads. But it’s also great because it makes ecommerce expertise readily available for everyone. Whether it’s ecommerce advice, new tools or industry news, you can get everything you need on Twitter. You just need to know the right places to look. So, read on as we look at 10 ecommerce experts that are great to follow on Twitter.
1. Stuart McMillan – @mcmillanstu
As the deputy head of ecommerce at major footwear retailers Schuh, it’s fair to say Stuart McMillan is experienced in the industry. His tweets are both amusing and informative, highlighting the good, the bad and the ugly on everyday ecommerce sites.
Great example of poor spacial layout by @flybe, position of the strong horizontal lines breaks up information badly, looks like 3 sections. pic.twitter.com/HpYc1zSDQ4
— stuart mcmillan (@mcmillanstu) May 17, 2017
2. Econsultancy – @Econsultancy
While it’s not solely e-commerce based, e-consultancy provides followers with useful resources to help them understand the industry. Mobile business, SEO, digital marketing and, of course, e-commerce are covered in their own research and analysis.
Could AI revolutionize high street retail as well as ecommerce?https://t.co/r9CCLHzKbC pic.twitter.com/UwvNUpjYz3
— Econsultancy (@Econsultancy) May 23, 2017
3. Linda Bustos – @edgacentlinda
Self-proclaimed Ecommerce junkie, Linda Bustos has a good mix of advice, insight and ecommerce news in her Tweets. She is the co-founder of Ecommerce advisers Edgacent and runs her own ecommerce blog, Ecommerce Illustrated (also available to follow on twitter @ecommerceillustrated)
Creative #ecommerce merchandising tactic from Bebe: trigger lightbox with “hurry only X left” when customer idles on page or returns to tab pic.twitter.com/md275IvNGg
— Linda Bustos (@edgacentlinda) April 22, 2017
4. Magento – @magento
Magento is one of the biggest ecommerce platforms in the world – and one of the best. Follow them and you get exclusive tips, consumer practices and industry news straight from the top.
Millennials want personalization, mobile buying options, seamless payments & in-store tech from retail experiences https://t.co/RpZvZQULm4 pic.twitter.com/AcSAhKGK0Q
— Magento (@magento) May 26, 2017
5. ecommerce – @ecommerce
Yes, in a guide to ecommerce Twitter accounts, we’re telling you to follow ecommerce. Quite simply, this account keeps you in the know with ecommerce news around the world.
How Product Image Size Impacts Value Perception [Original Research] https://t.co/gu9I6SipAN
— ecommerce (@ecommerce) May 20, 2017
6. Paul Rogers – @paulnrogers
Paul is a part of ecommerce consultancy firm Crimson Fox. They advise and assist clients with Magento, and he specialises in helpful and informative guides on how best to use Magento. He also tweets updates from a number of great Magento conferences and exhibitions.
Just finished updating my guide to merchandising for Magento > https://t.co/vnNGFk2st7
— Paul Rogers (@paulnrogers) May 20, 2017
7. Graham Charlton – @gcharlton
Editor of remarketing specialists SaleCycle, Graham is an expert in connecting with customers. His Twitter page gives followers an insight into the world of remarketing – how to get previous site visitors back on side and turn them into customers.
Is choice paralysis a problem in commerce? https://t.co/liiDMf6Cv8 Thanks to @JamesGurd for his help. pic.twitter.com/AenRwR7OKO
— Graham Charlton (@gcharlton) March 28, 2017
8. Ecommerce Boy – @EcommerceBoy
Armando Roggio has penned over 4,000 articles on ecommerce. It’s fair to say he’s earned his online alias of Ecommerce Boy. He tweets about all things digital, from SEO to social media, but focusses on the beautiful intricacies of ecommerce, and how you can become a master of it.
5 More Reasons to Consider Drop Shipping for Ecommerce https://t.co/g7IfcpneIn #ecommerce #dropshipping pic.twitter.com/tJiObdOovn
— Ecommerce Boy (@EcommerceBoy) May 14, 2017
9. Ann Handley – @MarketingProfs
As stated in her Twitter bio, Ann Handley is “waging a war on mediocrity in content marketing”. She’s one of the best accounts to follow if you want to spread the word about your ecommerce business. Social media, blogging, videos – whatever you want to create to get people interested in your products, she knows how to do it properly.
It’s funny how we marketers refer to “millennials” like they are an entirely different species. Like hippopotami. Or wolves.
— Ann Handley (@MarketingProfs) May 12, 2017
Getting started (and one more player)
Our list of top tweeters is great if you’re looking to get started in the wonderful world of ecommerce. But to give yourself the best chance, you need developers who are experienced and highly skilled. Fluid Digital can provide exactly that.
We are a team of Magento Certified Developers with years of experience in ecommerce. Our combination of experience, expertise and, of course, creativity can give you the attractive site you need to attract visitors and generate sales. For more information, contact us online. And don’t forget to follow us on Twitter too!
Happy to announce that we are now a @magento professional partner! Read all about it here https://t.co/jMDQBATqZB #realmagento pic.twitter.com/lO5JLkVVRV
— Fluid Digital (@fluid_digital) April 12, 2017