For many businesses, advertising is key to attracting new clients and driving conversions. But what do you do once people have clicked on your ad, visited your website and left without buying anything? How can you capture their attention again and ensure you’re the first website they visit next time they’re searching for a similar product or service? The solution lies in remarketing.
Several search engines offer remarketing advertising services, however, in this post we will focus on the daddy of all search engines, Google, and its service – Google AdWords.
Google AdWords remarketing is a form of online advertising. It lets you show targeted ads to people who’ve visited your website, used your mobile app or shown interest in what you offer by providing you with their email address.
The beauty of remarketing is that it allows you to display your ads to customers long after they have left your website. Essentially, it allows you to re-engage with visitors who then go on to visit one of the Google Display Network’s 2 million registered websites.
Perhaps someone has visited your website and viewed your products or services, but then decided to leave without making a purchase. It may be that they weren’t quite ready to commit to buying from your company, but where does that leave you? You don’t want your company to be forgotten, and remarketing can ensure it isn’t!
Remarketing can dramatically increase your return on investment (ROI) by driving sales activity, promoting awareness of your brand and driving conversions. Key benefits include:
One of the best things about AdWords remarketing is that you can tailor each campaign to target specific customer groups. Listed below are some of the ways to remarket with Google AdWords:
At Fluid Digital we’re dedicated to helping ambitious brands achieve measurable and meaningful success online. Whether you’re looking for ways to improve your existing AdWords campaign or you are interested in running pay per click campaigns, our team of digital experts can help.