6 Oh-No Blunders from the Tory Social Media Campaign

So, the snap election has come to its conclusion. Few would have correctly predicted the result when Theresa May made her April 18th announcement. Now that the dust has (almost) settled, what can we learn from the fierce social media war waged between the...

3 Ways Snapchat Can Help Your Business Sell More

Snapchat isn’t just for teenagers and celebrities; an increasing number of businesses are harnessing the power of this fun, free app to build brand awareness and loyalty. And, with almost 10 million Brits using Snapchat every day – a whopping 70% of these users are...

5 Powerful Social Media Marketing Tools for Small Businesses

Social media is a powerful tool for business. A wide variety of platforms allow businesses to connect with customers – both actual and potential – and other companies, quickly and easily. A strong online presence leads to a bigger pool of potential customers and...

Are Your Tweets Harming or Helping Your Business?

Everyone loves Twitter. In fact, it has been estimated that globally, over 200 billion tweets are sent each year. That’s a lot of tweeting! In business, it’s more important than ever to have a social media presence as an increasing number of consumers look to Twitter...

3 Social Media Blunders Your Business Must Avoid

Having a social media presence for your business is crucial, but posting one tweet a month will get your business nowhere. Top get you started, we’ve looked at three of the most common blunders. Avoid them at your peril! 1. Poor Planning In order for your social...

How to Calculate the ROI of Your Social Media Activities

According to the Social Media Marketing Report 2015, 92% of marketers said that social media was important to their businesses. However, only 42% agreed that they were able to measure the return on interest (ROI) of this activity. For businesses, the benefits of using...