New to the world of eCommerce and looking to set up a store? Check out these five fantastic reasons why you should make Magento your eCommerce platform of choice.

Budget friendly

If you have just set up your eCommerce business, it is likely that you will be on a tight budget, but that does not mean you have to rule out Magento. Unlike other eCommerce platforms, Magento offers a number of flexible packages to suit all budgets. Magento Enterprise is the most expensive option as it is a high performance, scalable eCommerce solution, aimed at fast-growing and large businesses. Magento Community is slightly less expensive and is aimed at tech-savvy merchants and developers. Magento Go is the platform’s hosted eCommerce solution that is suitable for small businesses just getting started in the world of eCommerce.

Highly customisable

Magento already has everything you need in terms of aesthetics and functionality to run a successful eCommerce store, however there are also a wide range of modules you can use to further enhance your site. Magento modules are basically plugins that can be integrated with your eCommerce store to improve its functionality and enhance its user experience.

There are thousands of Magento modules available (and some are even free) but if you cannot find what you are looking for, simply get in touch with one of our talented Magento Developers and they will create a bespoke plugin for you.

Search engine friendly

If you are clued up on SEO, you will know just how important it is that your eCommerce store is search engine friendly. If you do not optimise your eCommerce store for search engines, then it is unlikely that you will rank in relevant searches or gain the traffic you need to make sales.

The good news is that Magento does a lot of the hard work for you! It is a very search engine friendly platform due to its clean code and customisable URLS and meta data. Magento stores also have their own built in sitemaps, which gives a sound foundation for SEO. You can also integrate various modules (plugins) to make your Magento store more SEO friendly.

Magento is an SEO friendly eCommerce platform.

Scalable

Although you might only just have started your eCommerce business, it is likely that you will have plans for growth in the near future. This means that you need to invest in an eCommerce platform that can facilitate the expansion of your company. Luckily for you, Magento is a flexible and scalable eCommerce platform, meaning as your company evolves, so can your site. No matter how many products you need to list or orders you need to process, Magento will have a package that meets your needs and requirements.

User friendly

As the owner of a new eCommerce store, you will have a lot on your plate! Thankfully Magento is a user friendly platform that will make setting up your eCommerce store easy as pie. Of course if you want to install a custom template and optimise your site for SEO it’s going to take know-how, but that’s what we are hear for! If you need any assistance and support with Magento, the team here at Fluid Digital is more than happy to help.

Conclusion

With so many benefits, it is no wonder that Magento is the world’s leading eCommerce platform. It is used by small and large businesses alike due to its flexible, scalable and affordable options. Whether you are looking to set up a new eCommerce store or migrate your store from another platform, we highly recommend considering Magento. You can even sign up for a free trial of each of the packages to see what works best for you. There’s nothing to lose but potentially a lot to gain!

Posted in Magento on 18th Apr 2014