The ‘bounce rate’ of your online store simply refers to the percentage of visitors to your website who leave before actually accessing or interacting with your products and services. This means that they arrive on your landing page but before exploring your site any further, one of five things happens. They either:

Click on the ‘back’ button to attempt another search on Google.
Type an alternative URL into the browser.
Navigate away from your site via an external link.
Close the window or tab.
Become distracted by something else and the webpage times out.

If any of these things happens, you won’t be generating any sales or expanding your customer list. If this is occurring with a significant proportion of the total visitors to your site, you may need to take steps to rectify the situation. Here are some ideas of tweaks and changes you can make to bring down your bounce rate in the coming 12 months.

Get the Design Right

If people are immediately navigating away from your page without even exploring what you have to offer, it may indicate a problem with the design of your website. Perhaps it’s unattractive or uninspiring; perhaps it’s difficult to use and cumbersome; perhaps it tries to incorporate too much information all at once.

Whatever the problem, making sure potential customers are comfortable using your site should be your priority when designing your web pages. Luckily, our dedicated team of professionals at Fluid Digital are highly experienced in collating and creating beautiful, seamless web pages which can accentuate your business strengths and highlight your goals. Get this first crucial step right and the rest will fall into place.

Drive Down Load Times

You can have the most striking layout and offer the best products, but if customers have to spend too long waiting for your pages to load, they’ll soon become bored and look elsewhere. There are a few things you can do to reduce load times, but they generally revolve around keeping it simple:

Don’t bombard your customers with a baffling variety of options on one single page – not only will it confuse and overload them with information, it will also cause considerable lag on your site.
Keep things clean, concise and simple by offering a selection of five products in place of 50, for example.

Target the Right Customers

One of the main reasons a customer clicks away from your page without fully exploring it is that they didn’t want to be there in the first place. Attracting the right kind of customer is more important than attracting huge swathes of visitors who won’t give you the time of the day, quite simply because they are not interested in what you have to offer.

There are a number of ways in which you can ensure the right kind of customer is landing on your website, including polishing your SEO keywords to attain a higher ranking in Google search results. You can also reach out to customers directly with an email marketing campaign, utilise social media to achieve greater exposure and implement pay-per-click ads to drive up traffic. Our team of digital marketing experts are highly skilled in all of these areas, offering you an unbeatable marketing package designed to bring you only the best clients who won’t shy away from interaction after the first contact.

Update Content Regularly

If you don’t have anything relevant or interesting to say, chances are that your target market won’t be hanging around. Keep your website updated with quality, fresh content on a regular basis to ensure your voice is heard – an onsite blog is a great way to achieve this. Continuously improving and maintaining the content on your site will work to position you as an expert in your field, thus generating more quality leads and reducing bounce rates.

Integrate this content with your marketing strategy and you’ll be seeing higher traffic and lower bounces in next to no time.

Fluid Digital Can Help

Are you concerned about your site’s bounce rates? The first step in fixing the problem is identifying it. Contact Fluid Digital today for expert advice from our award-winning team. We’re waiting to hear from you.

Posted in CRO on 30th Jan 2016