This week saw the launch of Magento 2.0, the latest version of the world’s most popular CMS for e-commerce. Hurray!
Hoping to build on the success of their previous platform, used by over 240,000 merchant users worldwide, Magento have added a whole host of features designed to help businesses quickly and cost-effectively deliver engaging omnichannel shopping experiences.
As well as offering enhanced performance and scalability, Magento 2.0 boasts new features designed to boost conversion rates, increase business agility and improve productivity.
Here’s a sneak peek at some of the exciting additions:
Key Features of Magento 2.0
– Open, Flexible Architecture
Next-generation architecture gives you the flexibility to bring your e-commerce vision to life. It features a modular base that enables easier customisation, faster time-to-market, and greater deployment flexibility to public or private cloud environments. Plus, a wide range of turnkey extensions also enable fast and affordable enhancements to your store.
– Engaging shopping experiences
Central to the Magento 2.0 platform is the ability to create engaging, seamless and personalised customer experiences. With this in mind, the new platform boasts new responsive design reference themes and integrated video – allowing you to quickly create sites that support anywhere, anytime sales and enabling you to share your products in a more immersive way. Additionally, an all-new checkout system works to improve conversion rates by minimizing steps and information required.
– Enhanced business agility and productivity
With capabilities that are now 4x faster than before, setting up products, managing day-to-day tasks and tracking sales on-the-go is easier than ever. The new Admin panel design offers a streamlined customer-like interface which is intuitive for new team members to learn.
– Enterprise-grade scalability and performance
The latest Magento platform offers over 50% faster page load times across many catalogue and checkout pages. It also offers improved Admin performance, support for more concurrent updates and provides enterprise-grade scalability.
– Secure payments
All versions of Magento provide enhanced security and the ability to pursue the easiest level of PCI compliance. The Magento platform comes with integrations with PayPal, Braintree, and Authorize.net payment gateways. Magento Enterprise Edition 2.0 also integrates with WorldPay and CyberSource.
– Easier maintenance and upgrade
This platform reduces the complexity and cost of maintaining your site and makes adding any future upgrades simple. Leaving you free to focus on sales and improve efficiency.
Choosing the right platform for your e-commerce store can be tricky. With so many options available, it’s difficult to know which solution is right for you and your business.
As the world’s number 1 CMS for e-commerce, Magento is ideally placed to match your needs. It is an open source platform – meaning that is it exceptionally versatile and customisable. And, with the Magento community approaching 250,000 businesses, there will always be someone out there keen to share their experiences and approaches to the platform with you.
Do you need help from Magento experts?
At Fluid Digital, we specialise in Magento development. Whether you’re looking to launch a new online store or improve your current site’s manageability, design or even customer experience, our team of Magento experts can help.
With tailored support packages and advisors at hand whenever you need them, what have you got to lose? Let Fluid Digital and Magento bring the next generation of e-commerce services to you. To find out more, check out our Magento e-commerce services or call us today on 0161-762-4920. We look forward to hearing from you!