Why an SEO website audit is essential

|09th May 2014

Your website’s SEO is something that you will have to work on continuously, if you want to achieve higher rankings. Performing an SEO audit on your website will give you a better idea of how search engine friendly it is and highlight any areas that require improvement.

 

 

Performing an SEO audit will help you to identify any problem areas.

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What is an SEO audit?

An SEO audit is designed to help you evaluate your website. You can use the information gained from your audit to update and maintain your website, in order to achieve better organic search engine rankings. Some webmasters choose to perform SEO audits on their sites themselves, whereas others seek help from SEO experts, like our team here at Fluid Digital.

Reasons why you need an SEO audit

Below we have outlined the main reasons why an SEO website audit is essential and how it can benefit your business.

Keep on the right side of Google

Google and other search engines are constantly updating their algorithms in order to improve the quality of their search engine results for users. Performing an SEO audit on your website will help you identify whether you are meeting the criteria of their algorithms and keeping up with their changes to SEO. 

An SEO audit will also help to identify whether you are conducting ethical SEO practices. It is essential that you are complying with Google’s Webmaster Guidelines as if you are not, your website could end up being penalised by the search engine. SEO is constantly changing, meaning that something that was allowed last year may now be seen as bad practice. Keep on the right side of Google and other search engines by ensuring you are practicing white hat SEO only.

Clean up your link profile

Although you may think building up as many links as possible to your website will have a positive effect on your search engine rankings, this is only true if they are good links from relevant websites with high authority. Performing an SEO audit will enable you to identify who is linking to your website. You can then separate the good, from the bad and the toxic, so you can clean up your link profile and boost your website’s SEO. 

Fix site errors

Have you ever checked to see if every page on your website is working properly? If not, now is the time to do it. It is important to check that everything is in working order and that your website does not have error messages or broken links. An SEO audit will highlight any errors on your website such as poor <Titles>, etc. enabling you to fix them and recover lost traffic to your website.

 

 

Identify site errors and fix them immediately to help improve your website’s SEO.

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Create an SEO action plan

Once you have audited your website or had it audited by an SEO specialist, you will be able to construct a detailed SEO action plan (or strategy) that will work towards improving your website’s SEO health. As mentioned before, it is important that your SEO strategy only involves carrying out white hat SEO techniques or you will put your website at risk from being blacklisted by Google. 

Conclusion

SEO audits are extremely useful as they allow website owners to get a better idea of how search engine friendly their websites are. Site owners can use the information they gather to make changes to their website that will increase its visibility online. If you have any questions regarding SEO audits or would like one of our SEO experts to carry out an audit on your behalf, feel free to get in touch.

Image credits: kkirugi & shareski

 

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