Search online and you’ll find countless ecommerce guides and secret tips. From hosting to online merchandising and shipping, there are a lot of boxes for merchants to tick. But, when you boil down every bit of guidance, one rule remains clear – simplicity is the key to a successful online shop. Launching and running an ecommerce store is tricky enough, so why would you add complexity into the mix?
People visiting your ecommerce store will want a simple, stress-free experience. They’ll probably want a slick, engaging and fun experience too, but that can wait until another day.
If you had two options and had no preference for one of the other, you’d pick the simplest option, right? This principle is called Occam’s razor (named after William of Ockham (c. 1287–1347) – an English friar, no less). So, for example, if you were locked out of your house, your first choice wouldn’t be to break down the door (surely that’s further down the list, right?). You’d probably knock first, and if that doesn’t help, you’d choose the next easiest option, and so forth.
Most visitors to your website will want to take the easiest route too. And sometimes, the easiest route is just to leave your site. According to a recent study by statista.com, 25% – a quarter! – of website visitors abandon ship because the navigation is too complicated proving just how critical a user-friendly experience is on ecommerce sites.
The first step is to look for common friction points across your online store. Put yourself in the shoes of your website visitors and actually use the site. Here are a few questions as a starting point:
If you’ve worked through a few of these questions and you’re not happy with the results, perhaps it’s time to ask a professional team for assistance…
If you’re looking for ways to simplify your ecommerce site and boost sales, simply “stepping into the shoes of your customers” can only take you so far. From heat maps to session replays to form analytics, there are some incredible ways to spot friction points and make data informed changes.
If you need assistance, we can help. Our team of experts boast an incredible amount of ecommerce and conversion rate optimisation expertise, making us the ideal choice for any ecommerce business looking for marginal (and major!) gains.