Thought all of the hard work was over when you set up your Magento store? Think again! Unfortunately it takes a lot of work to not only get users to visit your site, but then to covert them into paying customers. Here we will share our top tips on how to increase your Magento eCommerce stores conversion rates.

Improve your Magento store’s conversion rates by simplifying its navigation.

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Simplify navigation

When it comes to web design, these days it seems less is more and that is certainly true when it comes to navigation. The easier you make it for visitors to access the information or product page they require, the more likely they are to make a purchase. If your navigation is too complicated and time consuming, users will simply go to one of your competitors’ sites instead.

Opt for a single page checkout

Checkout is the stage where users are most likely to abandon their shopping carts, so you need to work extra hard to make sure they complete their purchase. A great way to achieve this is to install single page checkout. Magento checkout takes six steps to complete, which for many users will be far too long. Instead use a one-step checkout extension like OneStepCheckout to simplify the process. Reducing the stages of your Magento store’s checkout process will give customers less time to think about their choices and make them more likely to fulfill their purchase.

Install live chat

More and more Magento site owners are now using live chat software to increase their conversion rates. Live chat allows users to engage with a sales advisor whilst browsing the site, just like they could if they were in a brick and mortar store. The sales advisor can answer the customer’s questions and provide useful recommendations that will make the customer more likely to convert. The better customer service you offer via your Magento website, the more likely customers are to return and make purchases in the future.

 

 

Stepping up your security measures will help to increase your conversion rates, as customers will have more trust in your business.

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Make customers aware of your security measures

If you are not a very well known eCommerce brand, it is likely that consumers will be a little way about making a purchase from your Magento store. The best way to get around this is to inform them about your security measures. This will give them confidence in your business and help to build up trust. If you use SSL security, make sure you display the badge on your website. Providing a privacy policy and details of your phone number and address will also give users more confidence in your business and make them more likely to purchase your products or services.

Choose a specialist Magento host

If users are struggling to get onto your Magento site then how do you expect them to make a purchase? Make sure that you choose a provider that specialises in hosting Magento websites. By doing this, you not only lessen the risk of downtime, but you can also benefit from increased page loading times. 

Many surveys have found that eCommerce customers are only willing to wait two to three seconds for a site to load before they decide to click off it and look for the products they require elsewhere. Make sure you do not lose customers through slow page loading times by choosing a specialist Magento host with a dedicated and reliable server.

Conclusion

These are just a few simple things you can do to help increase your Magento eCommerce store’s conversion rates. Every time you make a change to your website, be sure to measure it via your analytics to see if it makes an impact on your sales. If you have any more questions regarding Magento conversion rates, feel free to get in touch!

Image credits: lumaxart & lumaxart

 

Posted in CRO on 01st May 2014