Are you launching a new online shop? If yes, at some point, you’ll need to pick an ecommerce platform. There are quite a few to choose from, and your decision will have a big impact.

Here at Fluid Digital, we specialise in Magento ecommerce website design, development and support. So, Magento would always be our choice. Handling over $100 billion in gross merchandise volume per year, Magento is the world’s #1 commerce platform. The platform offers a range of incredible features, which – for us – put it head and shoulders above the competition. Still not convinced? Stick around as we introduce Magento 2 through a series of introductory videos. Enjoy!

You can’t please everybody, right?

Let’s start with the most important person. Your customer. How can you offer them the best user experience possible?

Traditionally, an online shop would be static. Everybody sees the same. However, when you consider that every shopper is different, wouldn’t it be better if your website could adapt to each user? What if you could recommend a product more accurately or offer relevant promotions?

One of the buzzwords you’ll have probably heard in the ecommerce world is personalisation – and current trend, in which shopping experiences change to reflect each shopper. Sound too good to be true? Watch this video to find out more about Magento’s personalisation features:

Flexible friend

The ability to adapt quickly is essential for ecommerce store owners. If a new market trend emerges, you’ll want to adjust your site and capitalise on the shift. As the seasons change, your approach will change too. And what if your online store needed a rebrand or your business model changes? You would need to act quickly.

Magento is built from the ground up to be open and flexible, making it ideal in these situations. The modular code base helps with customisation. Upgrades are easy too, so you can ensure your site is up-to-date, and the Magento Marketplace boasts a plethora of extensions too.

Watch this video to see an architectural overview of Magento 2:

Site management is key

Once your site is up and running, the platform will become a key management tool for your business – integral in the day-to-day running of your operations. Key tasks, such as processing orders, analysing customer data, and adding new products will be an ongoing process. Which is why it’s important to pick a platform with an intuitive, user-friendly back end that won’t demand more of your team’s time than is necessary.

Watch this video to learn more about Magento 2’s business agility:

Introducing the Magento team

Last but not least in our series of introductory videos, we take a closer look at the people behind the platform. Hearing the team talk about the passion they have for the brand and its future (and cheese Wednesday, of course), it’s easy to see why the platform is such a success.

Have we swayed you?

At Fluid Digital, we boast an award-winning team of Magento Certified Developers, making us an ideal choice if you’re thinking about joining team Magento. If you’d like to see examples of our previous projects, take a look at BedzRus (an on and offline retailer of beds & mattresses), Hartmann Direct (a global leader in healthcare solutions) or Bargain Max (an online toy retailer with big ambitions). Alternatively, if you’d like to chat about your next project, we’d love to hear from you. Get in touch today.

Posted in Magento on 01st Jun 2017