Why Choose Magento for Ecommerce

|08th Jan 2015

There are a bewildering array of ecommerce platforms available to people hoping to start or expand an online business. Magento offers a powerful set of features to help businesses manage their online sales. No other platform gives customers as much control over their online retail operation.

Magento lets users customise every aspect of their online store. This helps you establish a strong brand identity by letting you incorporate your branding into the design of the site. Users can also integrate all sorts of different third party applications in order to give their stores the functionality their customers need.

The platform’s built-in tools, like search engine optimisation, will assist you in attracting people to your site and then help you persuade them to make a purchase. Customers can be segmented, promotions can be targeted to those who you think will be most likely to use them, and reward points can be offered to loyal clients. In addition to rewarding loyalty, Magento can distribute automatic email reminders to convince customers to return for a second purchase.

Magento online stores are designed to be easy for visitors to find the goods they are looking for and then make the purchase they want. It incorporates powerful, easy to use search functionality, along with multiple payment options that are intended to make purchasing your goods as simple as possible.

Magento has tools to help you suggest products to customers based on their browsing and purchase history. It also can incorporate reviews and ratings systems to give visitors confidence in the products and service that you offer.

For a platform with the degree of flexibility offered by Magento and the wide range of features that it incorporates, the software is extremely easy to use. The user interface is intuitive, allowing you to update your store to reflect the needs of your business as it grows and changes.

Through extensions to Magento, the platform can also be extended to integrate selling via a variety of websites, including eBay and Amazon. All of the current marketplaces around the world are supported by Magento, making it the ideal tool not only to expand your business in the UK, but also across the globe. The platform is fully scalable, allowing it to accommodate your needs regardless of how big your business becomes.

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