In order to succeed in the online world of business, you will need more than just a great looking website. Whilst a good web design can attract users, it is your content that is going to keep them coming back for more. Here we will explain why good web design and copywriting go hand in hand.
Together your web design and content will create a user experience. Make it a great one and you will stop users clicking off and taking their custom elsewhere.
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Engaging users and capturing their attention
If your website design takes too long to load or has been poorly made, it is likely to result in users clicking off within seconds. The same goes for your copy. If your website’s content is of little value to users and does not engage them, they will simply take their custom elsewhere.
You have just a few seconds to hook in your site visitors and capture their attention. Your web design must load quickly, whilst also being engaging and relevant to your industry. Do not opt for a generic design that hundreds of other businesses have or make your site so complicated that users do not know where to start. In terms of copywriting, you should be looking to explain what you do and how you can be of use to customers in as few words as possible. Your content should answer their query or meet their needs straight away.
If web design is not your forte or you are lost for words when it comes to writing content, there are plenty of digital agencies that have both experts in web design and copywriters on-hand to give your website the boost it needs.
Converting users with a call to action
All websites need a clear call to action. If they do not, then how are users supposed to understand the purpose of the website or what they should be doing on it? Both web design and copywriting have roles to play in converting users with a call to action. It is the job of the web design to make the call to action clear, through the positioning and use of buttons and banners. It is the job of the copywriters to produce content that highlights the call to action and uses persuasive language to ensure users fulfil it without getting side tracked.
Producing great content can help to build customers’ trust in your company.
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Building trust and customer loyalty
The more that people trust your business, the more likely they are to turn into loyal customers that buy your products or services again and again. As you should have gathered by now, good web design and copywriting go hand in hand and together can help you to build up trust and customer loyalty.
The more professional and unique your web design is, the more likely customers are to remember it and the more they remember your business, the more likely they are to trust it. By keeping your web design consistent with your company branding, you can also help to build up customers’ trust in your company, which will lead to higher conversion rates and profits. Need help with your web design? Get in touch with a Manchester web design agency.
Great quality content can also go a long way in building up trust and customer loyalty. By providing users with informative, educational and entertaining content, relevant to your products and services, you will quickly become their go-to source for industry-related information. If customers trust the information you are providing them with, then they are more likely to buy your products and services. Building up a reputation as an industry expert can also help your website’s SEO and increase your online visibility in search results.
Conclusion
When it comes to web design and copywriting, it is not good enough to concentrate on one and not the other. If you want to engage customers, build up their trust and generate sales, you need to provide them with both a great web design and engaging content. However, you are not expected to do everything yourself. Some people are better at some things than others and if you need a little helping hand, you can always turn to a reliable and experienced Manchester web design company.
Image credits: Tim Franklin Photography & nicholasjon