About The Client
Beer Hunter is an online retailer of craft beers, local brews and limited edition ales, not to mention Gin, Rum, Whiskey and Champagne.They also offer a subscription services, giving users the opportunity to sample 12 beers from around the world.
Beer Hunter was looking to drive more traffic to their website in order to generate sales.
£10 revenue for every £1 invested
As the most important channel for any e-commerce site, Google Shopping was implemented as a priority to ensure we could maximise visibility and likelihood to convert. We created the merchant center account and product feed on behalf of the client and maintain the product feed data quality through our access to the backend of their website. The Shopping structure focussed initially on gifts and mixed cases as we rebuilt the site to be able to export the individual beers as separate products of differing quantities using unique URLs. We then implemented Search ads for the beer club to try and attract more long-term revenue sources as well as certain popular brands. We analysed the brand specific pages and decided to create brand new pages for the popular breweries to use as landing pages for Search ads to replace pages generated by the default site search on the site which does not lead to a good user experience.
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