Magento Development
PAYG Support

Who's the client?

Great Grass is the UKs leading online supplier of artificial grass. They supply to both the public and trade and work with organisations such as the BBC, NHS, Addidas and Nike. They also provide surfaces for events such as the Olympics and Home and Garden exhibitions.

Their objectives & targets

Great Grass required re-development of their existing Magento ecommerce website. There was a requirement for a new installation of Magento and to make the site a responsive, mobile friendly experience.


The main objective for the new website was to increase conversions for both sample pack requests and for direct orders. Great Grass' conversions from sample pack requests was 25% so increasing sample pack request numbers was a vital goal for the development of the site.

What we did

The project required a full audit of their current Magento installation, along with it's modules. We also migrated their content and products and provided Great Grass with 4 email templates for use in their transactional email campaigns.


At the heart of the project was the responsive theme creation which was created based on the client's supplied designs with additional intuitive elements added. These included removing the sample form for users who had ordered over a set number of packs and the inclusion of a sticky bar to prompt mobile users to order sample packs.


The new fully responsive ecommerce site has already far exceeded the target figures for conversions, seeing Commercial sample conversions increase by 72% year on year and mobile transactions increase by 300%. Working with their in-house marketing manager the site is constantly being updated with new features through their Pay As You Go support hours.