About The Client

Founded in 1989, Prodware develop, deploy, integrate and host IT solutions for businesses. They are a Microsoft Dynamics Gold Partner and specialise in Microsoft Dynamics CRM and Microsoft Dynamics ERP solutions. They currently serve more than 20,000 global customers.

Campaign Objectives

Prodware had an internal team managing their PPC advertising who were generating a very small amount of poor quality leads.

Client Targets

Cost per lead
Lead volume

We assessed the search terms being brought through the existing keyword targeting and completely revamped the campaign structure to make it more thematic. We then added in tracking to ensure that all valuable actions on the website were being monitored.

Our results

Prodware average cost per clickProdware lead volumeProdware cost per lead

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8 St Mary's Place
Lancashire, BL9 0DZ
0161 452 1350
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Piccadilly House
49 Piccadilly,
Manchester, M1 2AP
0161 452 1350
View Google Map

Some of Our Awards:

Northern Ecommerce Awards DEA Awards Northern Digital Awards UK Search Awards Big Chip Awards Prolific North Awards Northern Digital Awards

Our Accreditations & Platforms:

Magento Magento Certified Google Partner Bing Accredited RAR Recommended