What is the Mobile Conversion Initiative?

With more and more consumers using their mobile devices to shop online, it’s more important than ever to improve your mobile conversion rate. After all, it’s much more cost-effective to make the most of existing customers rather than spending big money attracting new ones. The question is: how do you do it? That’s where the Mobile Conversion Initiative comes in. In this post, we take a closer look at the new initiative and why it’s so important for your ecommerce business.

A Magento Community initiative

The Magento community is a vast network of developers, partners and enthusiasts aiming to innovate, improve and provide support. It’s one of the many reasons Magento is one of the world’s leading ecommerce platforms. The Mobile Optimization Initiative is one of the latest projects from the Magento Community, in collaboration with PayPal and HiConversion.

Essentially, it’s about helping merchants experiment with mobile optimisation and eventually bridge the gap between mobile and desktop conversion. For example, only 2.52% of UK smartphone shoppers convert into sales, compared to a 5.15% conversion rate on desktop. Customers are much more likely to abandon purchases in a mobile basket if the payment process is confusing, slow or overwhelming. The Mobile Optimization Initiative looks at why this is the case, and how to put it right.

How it works

With 15 industry professionals offering their cooperation and services, the new initiative tests a number of areas on your mobile site, ultimately boosting your conversion rates and increasing sales across all platforms. Over 60 ecommerce businesses have already signed up to the initiative and will benefit from the following:

  • A series of A/B tests to determine the best process for your mobile checkout
  • HiConversion analytics to detect ‘friction points’ in your checkout funnel
  • A single optimisation campaign using adaptive algorithms
  • A final report including results, insights and actions to take going forward

So far, participating businesses have benefited from an average revenue increase of 7.5% per visit and have discovered that a better mobile checkout experience results in a better desktop buying experience overall.

Key findings so far

Already, the initiative discovered some interesting trends in participants’ tests, which can help businesses optimise their mobile ecommerce sites…

Simplifying the cart page header

The initiative has seen a 6.07% revenue per visit (RPV) increase by reducing distractions during the checkout process. By eliminating all items not directly relating to checkout from the shopping bag header, customers are more focused on the task at hand and are less likely to abandon the cart in search of other items, for instance.

Hiding the discount code field

Discount codes are a hugely popular sales tactic for ecommerce businesses, creating FOMO for customers. But displaying the discount code field at checkout can actually distract customers and direct them off the site in search of a code. Hiding the discount code field saw an 8.04% RPV increase.

Automating shopping bag updates

A frictionless shopping experience automatically boosts sales as there are less hurdles between the customer and the checkout. The initiative found that, by automating shopping bag updates, desktop conversions saw a whopping 32.33% RPV increase, with a 3.36% increase on mobile platforms.

Adding a floating checkout button

The more nudges you can give shoppers towards the checkout page, the better, right? Wrong, in fact. Testing found that adding a floating checkout button to the cart page actually saw a decrease of 0.55% RPV on some mobile sites. However, it’s important to note that the tests are all unique to each site. The best way to fully optimise your site is to tailor tests to suit your business and your goals.

Keep up-to-date

At Fluid Digital, we specialise in usability testing and conversion optimisation. Our team can transform your site and boost your conversions, providing a clear overview of why your site might not be performing optimally.

Don’t let a slow website, poorly designed checkout or second-rate mobile site hold you back – contact our team today to talk about optimising your ecommerce site.

Cast your mind back a few years and you might find some small square barcodes in the depths of your memory. We’re talking, of course, about QR codes, which were plastered all over the place for a relatively short spell. However, they may be set to make a comeback. In this post, we discuss the unexpected return of QR codes.

The rise of QR codes

QR codes were initially designed to meet a growing need to track vehicles during manufacturing processes by scanning components quickly. Technology companies then took that idea and applied it to the web industry, with the goal of providing users with fast information. They took off quickly, with many businesses and event companies using them as a way of attracting a wider audience.

At one point, the tiny squares were featured on bus stops, product packaging, shops and posters. They encouraged smartphone users to scan the barcode and be directed to a specific web page. But what happened to QR codes? It seems one minute they were all the rage and the next they were gone.

And the fall…

In truth, the whole QR code concept was ahead of its time. User-friendly and responsive websites hadn’t taken off, so viewing a site on your smartphone was difficult and frustrating. This, amongst other issues, led to the downfall of the QR code. Many users would simply abandon the web page out of frustration and eventually began ignoring the codes all together.

Until recently, QR codes were placed firmly in the past and all but forgotten about. That all changed when Apple released a camera update on the iPhone, including a QR code reader and other smartphone companies followed suit. Now, QR codes are back on the map, but are they here to stay or should they be left in the past?

Making a comeback

While smartphones are much more advanced today, a number of users still struggle with the small touch screen and find it difficult to type long URLs. That’s where the QR code comes in – again. Instead of typing out complex URLs, you can simply scan a barcode using your smartphone camera and be taken straight to the necessary web page. A number of businesses are now starting to successfully roll out the use of QR codes, including:


The Chinese mobile app, WeChat has a variety of functions to make everyday life easier, such as paying bills, ordering goods and transferring money to other users. One of the key unique features of the app is the ability to scan QR codes in stores, key in the amount they are spending and purchase products.


Social media apps are now starting to actively feature QR codes and scanning capabilities on their app to ease the sharing of contacts. The Twitter app, for instance, has its own QR code generator and reader, allowing users to generate individual codes and scan others’ codes to easily follow each other without any hassle.


One of the initial problems with QR codes was unfamiliarity. Users simply didn’t know what the code was, what to do with it or what business it was for. To combat this issue, Spotify, amongst others, evolved their QR codes so that they’re more reflective of their brand. Their code features soundwaves, letting the user know what app they need to use to scan these codes.

Here to stay?

As technology continues to advance, it’s no surprise that we are continuing to find new ways to make life easier. QR codes aim to do just that, so we may be seeing a lot more of them.

Want to stay up to date with all the latest news in ecommerce and beyond? Be sure to check out the Fluid Digital blog.

Online shopping has grown immeasurably over the past decade, with almost £1.2 billion purchases being made online each week in the UK. While many of us are opting to use our mobiles to make buy online, desktop remains ever-present as a purchase platform. But when it comes to making large ecommerce purchases, which option is winning, desktop or mobile? Read on as we compare the two…

Are desktops safer?

According to Singapore-based ecommerce platform, ShopBack, more people are choosing to make large online purchases on a desktop rather than mobile due to their perceptions of safety. ShopBack found that 60% of their customers were beginning the browsing journey on mobile, before making the purchase on a desktop, because that’s where they feel safer making large transactions.

Think about it – when was the last time you booked a holiday from your phone? Or paid for a new flat screen TV on your mobile? Chances are, it doesn’t happen very often. People feel more secure opening a laptop or powering up a computer to spend their hard-earned money. But why?

Bigger screen = more information

ShopBack believe that their shoppers are using desktops to finalise transactions as the larger screen equates to more information and content to be displayed.

An average sized desktop can provide over 3 times as much information as a regular smartphone. So, users are turning to desktops when making larger purchases as they want more information, and can conduct more research, before parting with a large sum of money.

What does this mean for ecommerce?

Recently in the ecommerce world, the focus has mostly been on optimising mobile versions of websites for fast and effective use. Earlier this year, Google announced that they would be ranking sites based on their mobile version, ahead of the desktop version.

After hearing the news, many businesses went into panic mode, optimising and finalising mobile versions of their site to speed them up for better Google rankings. But desktop shouldn’t be put on the back burner just yet.

With over half of people, according to ShopBack, completing their purchases on desktop, a slow site simply won’t cut the mustard. Having identified their desired products on the mobile version of your ecommerce site, users migrating to desktop to finalise their transaction may be put off by a slow, unattractive site.

To put things simply, despite the advancements in mobile technology, there is still room in the industry for desktop and businesses shouldn’t neglect either platform in favour of the other. Mobile and desktop versions of your site must be optimised to the best of their ability, with a user-friendly shopping experience on both platforms.

Without this, you risk excluding a huge percentage of shoppers, whether that’s with a poor mobile experience or a slow desktop site.

Can we help?

A well-designed website can improve sales across both mobile and desktop. If the majority of shoppers are completing purchases on desktop sites, its important for them to look good and run effectively.

Fluid Digital are experts in creating fast, effective, user-friendly ecommerce sites for both desktop and mobile platforms. As a Magento Solution Partner, we offer the highest level of experience and creativity with our team of Magento Certified Developers and solution specialists.

With our award-winning ecommerce team, you can look forward to uniquely designed site, stand-out branding and a boost in traffic and sales.

Sound good? Get in touch with our friendly team to find out more.

Earlier this year it was revealed that during the first three months of 2016, mobile e-commerce transactions accounted for a whopping 48.9% of UK e-commerce sales. This news marked a significant milestone for e-commerce in the UK, and the message for retailers is clear: ignore the trend for mobile at your peril.

If you’re unsure what your business should be doing to attract and satisfy mobile shoppers, this blog post is for you.

Wait, what exactly is mobile e-commerce?

Mobile commerce, or m-commerce, is a term used to describe commercial transactions carried out via wireless (mobile) technology, including tablets and smartphones. M-commerce services are widely considered to be user-friendly and easy to access, which is perhaps why we’re seeing web traffic increasingly dominated by mobile users.

Mobile shoppers will navigate your website in a completely different way to e-commerce shoppers on desktops, and your website should reflect this if you hope to make the most of mobile traffic.

Five things to consider when optimising your business website for mobile

1: Embrace responsive design. Now

If you want to make the most of your mobile audience, you must take this into account by optimising your website design to suit both mobile and desktop shoppers. A responsive design (template adjusts to display perfectly on a variety of devices, not just mobile) is a must and will contribute towards creating a seamless experience for your customers across all platforms.

2: Take security seriously

Being forced to repeatedly enter bank details online for repeat purchases is enough to drive shoppers elsewhere. Using mobile payment technologies, like PayPay and Apple Pay, offers your customers improved security, convenience and speed – three perks universally appreciated by anyone making purchases online.

3: Delve a little deeper

How do mobile shoppers use your site? Which pages do they head for and which do they avoid? A digital agency will be able to use analytics tools to help you examine your web logs. The results will enable you to spot patterns that could point towards problems within specific areas of your site that could be driving away mobile shoppers.

4: Make your site user friendly

Quick. Easy. Efficient. The more you can do to enhance the shopping experience for shoppers on mobile devices, the better. Begin by making the entire shopping experience as intuitive as possible by simplifying your menus. Also, if you stock a lot of products, consider adding a search function to your site to help people get where they want to go with minimal fuss and link-hopping. Don’t forget to look for ways to improve page load speeds too. Studies have shown that mobile users have zero patience for slow-loading websites – 40% of online shoppers will abandon a website that takes more than three seconds to load.

5: Listen to your customers

Your customers are at the heart of everything you do. By listening to feedback (both positive and negative) about your website and ordering process you’re empowering your business to make changes that will maximise returns from mobile users. Whether you use social media channels, surveys or heat maps, paying attention to you customers’ likes and dislikes has never been more important in the battle for mobile traffic and conversions.

Get your brand noticed with help from Fluid Digital

If you need help optimising your e-commerce site for mobile, get in touch with the award-winning digital experts at Fluid Digital today. Our professional, tailored web design service will guarantee your business is perfectly represented online with a beautifully designed, responsive website that allows mobile users to browse with ease.

As further evidence that e-commerce business owners should ensure their websites are mobile-friendly, a study of 1.4 billion online transactions has revealed that almost half of all UK e-commerce transactions now take place on mobile devices.

The study, by performance marketing technology company Criteo, reported that 48.9% of UK e-commerce transactions took place on mobile devices in the first quarter of 2016 – a 6% increase on 2015. The study also revealed the following:

• iPhones have now leapfrogged iPads as the UK’s primary device for mobile commerce. A fifth of all UK e-commerce transactions now take place on iPhones, up 7% in the year following the launch of Apple Pay.

• Four in ten UK e-commerce transactions now involve multiple devices along the path to purchase.

• The most advanced UK retail industries in the journey towards mobile commerce are fashion and luxury (55% of all e-commerce transactions took place on mobile), mass merchant (50%) and home (46.8%).

• Apps continue to be the main force driving mobile commerce, constituting 65% of transactions on mobile devices around the world, with 35% taking place on the mobile web.

Criteo’s study was released alongside a report by the global analyst consultancy firm, Ovum. ‘The Future of E-commerce: The Road to 2026’ explores how technology will impact the retail industry over the course of the next ten years. The report was written by Ovum’s Principal Analyst, Eden Zoller. Predictions include:

• In the UK, which has the most mature click-and-collect retail market, the value of goods collected in store is expected to rise by 78% by 2020.

• The retail winners of 2026 will be those that can get goods to consumers the fastest and most cost-efficiently.

• Smartphone sales volumes will reach 2.05 billion by 2020.

• By 2026, mobile will be the dominant (but not exclusive) advertising channel for most brands, while in emerging markets, advertising will be a mobile-first experience.

“It’s clear the retail industry is undergoing an unprecedented wave of disruption and innovation,” said Zoller. “Changing consumer behaviour along with key technology developments such as augmented reality (AR) and artificial intelligence (AI) are having a profound influence on retail dynamics. As retail becomes ever more mobile-centric, the range and depth of customer data insights will continue to grow, enabling a richer, contextual view of consumers that will provide retailers with new business models and ways to engage. As retailers prepare for the road to 2026, they will need to create ever more persuasive, interactive, personal brand experiences.”

Jon Buss, Managing Director of Criteo for Northern Europe, also commented on the pressing need for businesses to focus on providing highly personalised brand experiences. “Consumers now expect a highly personalised experience at all stages of the purchase journey,” he said. “With mobile now accounting for almost half of all e-commerce transactions in the UK, the successful retailers will be those who can target people rather than devices, delivering tailored and personal shopping experiences that span digital and in-store.”

The rise and rise of m-commerce

Mobile commerce (m-commerce) isn’t showing any signs of slowing down anytime soon, and it will be interesting to see what the road to 2026 will bring to the retail sector. All signs point to the growth and dominance of m-commerce, but as always, only time will tell. Watch this space for regular updates.

Make the most of your e-commerce site with Fluid Digital

If you’re looking for ways to make your e-commerce site mobile-friendly, get in touch with the e-commerce experts at Fluid Digital today. Give us a call on 0161 762 4920 or fill out a contact form and we’ll get right back to you.

Being able to connect, collaborate and share with colleagues, family and friends via mobile apps is something many of us now take for granted. Apps allow us to keep track of so many areas of our lives, from our bank balance to the status of our most recent Amazon delivery, but have you ever stopped to consider whether your business could benefit from a mobile app?

In this blog post we take a closer look at some of the benefits of custom apps and find out what an app could do for you.

What is a custom mobile business app?

Put simply, a custom mobile business app is an app that has been customised to meet the specific requirements of a business. Off-the-shelf apps are ready-built, generic apps that have been developed to appeal to a wide audience. As a result, they often contain features and tools that you (and your customers) don’t need or really want. This can reduce the value of the app in the eyes of your clients.

Why are custom business apps so popular?

Custom apps aren’t just for giant global organisations like McDonalds or Nike. It is now much faster and less expensive to build custom apps that it used to be, so an increasing number of small and medium-sized businesses (SMEs) are embracing them.

Whether it’s your local dog walking service or the family-run Italian restaurant around the corner from your office, mobile apps are certainly more than just a mobile trend. They are part of an incredibly successful mobile marketing and promotion strategy that’s allowing smaller businesses to compete with their larger competitors.

Here are just a few ways a custom mobile app could help your business.

Enhance your brand

You could use a custom mobile app to tell a story about your brand. From the design to the content, everything you choose to include in your app can (and should) reflect your company’s values and enhance the image you’ve created for your brand.

Effortless communication and booking

An app will give your clients another way of communicating with you. Depending on the services and products you provide, you could use your app to schedule and book appointments, saving you and your customers the time and effort of emailing or calling to discuss availability.

Be unique and stand out

Custom apps can be tailored to suit your business’s requirements – unlike off-the-shelf apps. Customising your app to include only the features and services that you know will benefit your customers will mean you’re not paying for features you don’t need or use, and your customers will be happier with the app too!

Promote your offers and events

For added convenience, you can keep all of your latest offer and discount information your customers need on your app, and even utilise push notifications to notify specific groups of customers about new products and services you think they could benefit from. Are you using a physical loyalty card system? This could also be transferred onto your app, saving paper and the planet too!

Build an expert digital marketing strategy with Fluid Digital

Want to talk digital marketing with the experts? At Fluid Digital, we offer award-winning web design, Magento e-commerce and digital marketing services to businesses across the UK. If you would like to find out more about developing your digital marketing strategy, get in touch with our team today on 0161 762 4920. Alternatively, complete a contact form and a member of our team will be in touch with you soon.

Confused about the many design options available for your website? You’re not alone. With so many technical elements to take into account, it’s hard to keep track of what consumers expect and need.

Responsive web design has become one of the most vital aspects of web design, but have you heard about upwardly responsive websites? In this blog, we’ll cover the basics and show you why you shouldn’t neglect this new trend.

What is upwardly responsive web design?

Simply speaking, digital content it viewed on a range of devices of varying shapes and sizes. When building websites, designers must take into account how the content will look on these devices. Big screens, small screens and BIGGER screens all need to be taken into account. Upwardly responsive web design takes into account these larger screens, adapting content to fill the screen neatly and ensure an enhanced browsing experience. With an upwardly responsive website you’ll know that the world is viewing your website clearly – no matter the resolution.

Doesn’t everybody use a mobile device?

It is true that the majority of media consumption now takes place on mobile devices, but that doesn’t mean that desktops have had their day. A study by Econsultancy proved that big screens still have their place, with 65% of users browsing with screen resolutions larger than 1,280px wide. 33%+ of traffic came from users with screens measuring in at more than 1,680px wide, while over 20% had over 1,920px of screen at their disposal.

Is it worth the effort?

Big screens offer big opportunities for web developers. More screen space means more to play with in terms of design and features. Whether it’s graphics, multimedia or Flash, bigger screens can support the browsing experiences mobile devices and tablets tend to struggle with. Capitalise on the extra space and ensure your products and services are showcased in the best possible way on all screen sizes.

Want to see how it’s done? Here are some sites worth checking out:

  – Nitty Gritty Makes the most of extra space by increasing both the size and number of product images. So much more to see – so much more to buy.

  – Burberry Open up the Burberry site and you’ll quickly realise the benefits of the extra space when it comes to showcasing photography and luxury products. Their site radiates quality and indulgence – brand ideals they are keen to promote.

  – Firebox Simply a joy to browse, Firebox’s site utilises the extra space by increasing the number and size of product images. Splitting content between several columns gives a vibrant, bold, and energetic feel to the pages which fits in perfectly with their brand ethos.

Do my users need it?

Take a good look at your Google Analytics data and pinpoint what screen sizes browsers are using to view your content. You can then ensure that big screens of all shapes and sizes are being capitalised on by adding in larger break points.


Now that you have a better idea of what upwardly responsive web design is, you’ll know that there are many ways of maximising the benefits of big screens to suit your business. What are you waiting for? Enhance the browsing experience of your site today.

Go big with Fluid Digital

Whether you are thinking about investing in an upwardly responsive website, have queries about your existing website or need help with your digital marketing, Fluid Digital can help.

Our professional, tailored web design service ensures a beautifully designed, functional website which fits your business perfectly. For more information, take a look at our web design services or get in touch today on 0161-762-4920

Image Credit – Startup Stock Photos via stocksnap.io

Starting a new business is an exciting prospect. Taking that leap gives you the drive and motivation to put in the hard work to achieve success while being your own boss. However, this can also mean you become your own worst enemy, pushing yourself too far and too hard. The result? Burnout – an entrepreneurial nightmare.

What are the signs? 

Burnout can be all-consuming. The temptation may be to push on through, but in the end, this just makes things worse.

 1.    Sleep? What’s that?

Yes, starting a new business does require hard work and sometimes long hours. However, pushing yourself to the point of exhaustion will cause your work to suffer and detract from all the effort you’ve put in.

By working all day, every day, you don’t allow yourself time wind down, so your mind is still in overdrive when it’s time to sleep.

 2.    There’s just not enough hours in the day!

Being your own boss means you have a stack of tasks each day. When the pile starts to get on top of you, you start to feel overwhelmed. We all have some stress in our lives, but too much is detrimental to both your work and your health.

 3.    Wasn’t this supposed to be fun?

When you came up with the idea for your business, you were more than likely excited by the prospect of success – otherwise why would have you got involved?

Now it’s here, if you’ve lost the ability to enjoy it and your enthusiasm has disappeared. If your success has you shrugging your shoulders and saying, “so what”, rather than “isn’t this fantastic!” you’ve overdone it.

 4.    I just need to check Facebook, then I’ll start

Your motivation and focus has gone into a deep decline, and you’d rather do anything other than start that work related task. When you start doing the housework instead of getting into work mode, you know there’s something wrong.

 5.    Getting nowhere fast

Sometimes you feel like you have been slogging it out all day, but have nothing to show for it. If this is the case, then all your hard work feels pointless. The harder you push yourself, the less productive you become, so now is the time to take a step back.

Stopping burnout before it starts

If you can identify with any of these symptoms, you could be on the path to entrepreneurial burnout. Here’s how to stop it in its tracks:

 1. First things first 

When you are faced with a mountain of things to do, start by prioritising. Work out what needs to be done immediately (Tip: it’s not checking Facebook), and what can wait.

By tackling the most important tasks first, you will start to ease the pressure. If one task seems insurmountable, break it down into manageable pieces. If your mind is racing with what you need to do, write them down as you think of them. They will soon seem less daunting.

 2.    Timetables aren’t just for school

Each evening, plan for the following day. Work out how much time you think you’ll need for each task, and schedule accordingly. Map out each day with realistic timings and goals. Trying to squeeze tasks in to time slots that aren’t achievable with only make things worse.

 3.    All work and no play…

Does indeed make life incredibly dull. When planning your time, don’t forget to include time to relax and recuperate. Scheduling breaks and relaxation periods will give your mind time to switch off, and ultimately increase productivity. Make sure you include a good night’s sleep too.

Don’t be afraid to ask for help

You don’t need to feel like you have to do everything yourself. Plenty of people can help you to complete your goals. Contact our team of e-commerce experts for advice by calling us on 0161 452 7146.

Image Source: Creative Commons Flickr

Designing a website is no easy task. It takes a lot of consideration, thought and planning. We’ve been designing a huge variety of websites for as long as we can remember, so we think we know a thing or two about web design.

What are the key considerations we take into account when designing a website?

1. Know Your Target Audience

It’s vital to consider your audience’s reason for visiting your site. What’s the purpose of your website? Do you want visitors to make a purchase or sign up to your newsletter? This should be one of your first considerations when designing your website. Don’t make any big decisions about your content or design until you fully understand what your site will need to do.

2. Put Your Content First

Define your content before you design your site. You can still make changes, but it’s often better to design the site around the content than to write the content based on a set design. High quality, informative content is now a top priority for any business that wants their website to appear highly in organic search rankings.

3. Think Responsive

It’s likely that a large portion of your website’s visitors will be using tablets or mobile devices. A responsive design will mean your website looks good on everything from a huge desktop screen to an iPhone. Tablets and mobiles really are taking over, so there’s no excuse not to consider a fully responsive website design.

4. Simple Navigation

There’s a reason why many websites are built in a similar way, particularly ecommerce stores. Don’t confuse users by laying out your site in an unfamiliar format. Any elements you’re unsure of can always be split tested later. Make it as simple as possible for your website visitors to find what they’re looking for, with a reliable search function and clear categories.

5. De-Clutter

Simplicity is key. Don’t overload your website with information, images, buttons, or anything else for that matter. Remember that white space is good and can help visitors to digest information more easily. Make it easy for visitors to see a clear pathway through your page, and make sure you opt for a readable line length. Small chunks of text split into paragraphs will appeal to visitors much more than long lines of endless text.

This is a relatively brief example of some of the most important considerations in web design. Can you add any other ideas?

According to the UK Retail Mobile Optimization report by digital commerce firm Skava, nearly a quarter of the UK’s top retailers are still yet to optimise their websites for mobile viewing.




Nearly a quarter of the top 100 retail businesses in the UK do not have mobile ready websites, according to a new study released this month.

Image source: https://farm8.staticflickr.com/7102/7278110908_7d3a1cf7c0.jpg

Yes, despite the fact that study after study and article after article is highlighting the importance of optimising websites for mobile devices, twenty four per cent of the country’s leading retailers appear to be ignoring the message. With mobile viewing set to overtake desktop viewing at some point this year, it begs the question why UK retailers are not jumping on the mobile bandwagon?

UK lagging behind the US

Whilst the annual report into retail mobile optimization by Skava found that things have greatly improved since last year, where just fifty per cent of UK retailers had optimised their websites for mobile, the country still lags far behind retailers in the US, where one hundred per cent of the country’s top retailers have mobile-ready websites.

Reluctant to go mobile

Despite the fact that mobile traffic now accounts for twenty per cent of all ecommerce traffic in the UK, many retailers are still arguing against mobile-ready sites being a significant source of revenue. However, last year UK retailer Argos released it’s mobile-ready site and saw a ten per cent increase in ecommerce revenue, generating a whopping four hundred million pounds, showing just how effective mobile websites can be.

UK retailers that fail to provide mobile-ready websites for their customers could experience a great loss in traffic and sales over the next few months. Today users expect to be able to engage with their favourite brands, whether they are sat at home at their desktop computers or on the go using their smartphones. Brands reluctant to go mobile or have been too lazy to build intelligent mobile strategies may find that they are beginning to lose customers to their competitors.



Rather than building a separate mobile website, UK retailers have the option to build responsive web designs instead. These are clever web designs that adjust themselves to the device they are being viewed on.

Image source: https://farm9.staticflickr.com/8161/7203485148_6a9548d857.jpg

Is a mobile site the best option?

Although it is important that websites are mobile-ready, businesses have a number of options when it comes to achieving this. For example, instead of building a mobile version of their website, they could instead invest in a responsive web design. Although generally more expensive than traditional desktop and mobile sites, responsive web designs offer a number of key advantages in terms of flexibility, convenience and even SEO. The wise folks at Google have also stated that responsive web design is considered best practice and it’s always a good idea to follow Google’s guidelines!

More than just a mobile website

Of course it is also worth mentioning that it takes far more than a mobile-ready website to win over customers. UK retailers that are only just going mobile, have a long, long way to go. In order to drive sales from mobile devices, innovative and intelligent mobile strategies need to be created.

Is your retail website mobile friendly? If not, what are you waiting for?  Mobile websites are not just an essential for the top one hundred UK retail companies, but SMEs and startups too. Avoid losing customers to your competitors by investing in a responsive web design. For more information or to have a responsive web design built by one of our talented designers, feel free to get in touch today!

Image credits: chrisinplymouth & jiraisurfer


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