All Pond Solutions

A leading aquatics retailer, selling fish tank, pond and aquarium supplies online.

  • Magento 2 Commerce Cloud
  • Magento 2 Support
  • UX Research & UI Design
All Pond Solutions
Who's the client?

All Pond Solutions is one of the UK’s leading aquatics retailer, selling fish tank, pond and aquarium supplies online.

The retailer was established in 2006 and has grown steadily since, releasing new products such as pond pumps, pond filters, aquarium fish tanks, aquarium filters and now livestock. They have moved warehouses three times since launching online and have continued to invest in digital and ecommerce.

Their objectives & targets

However, as the retailer grew, they realised they were stuck with legacy systems and an outdated site. Their old site was slow with a low conversion rate, and was hard to maintain with constant bug fixes and site issues.

All Pond Solutions recognised they needed a faster, modern site and approached Fluid Digital to redesign and replatform their site to Magento 2 Commerce Cloud.

What we did

We replatformed the All Pond Solutions site to the Magento 2 Commerce Cloud platform, after a full redesign of the site. We undertook customer analysis and research and mapped out a new user experience that focused on improving conversions.

The new site is professional and friendly and allows customers to find what they need quickly, whether that’s product information, the store locator or fishkeeping advice.

Other key features of the site include the advanced AI search engine powered by Klevu, the integration of Feefo reviews, and a custom built navigation system to enable a simpler customer journey.

View project
  • 64% increase in revenue
  • 34% increase in average order value
  • 20% increase in conversion rate

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