A Magento 2 migration for a high-growth luxury skincare brand
Augustinus Bader is a luxury skincare retailer, selling internationally with their two skincare creams.
Launching in early 2018, the brand has seen significant growth with high profile recommendations from celebrities such as Victoria Beckham and Diane Kruger, alongside beauty editors and makeup artists across the world. To scale easily with their growth, the retailer needed a secure and flexible platform and a migration to Magento 2 was key.
To handle the demand that Augustinus Bader was generating, the ecommerce team knew they needed a more flexible and stable enterprise platform that allowed for further internationalisation. We migrated the brand's seven Shopify Plus sites over to one Magento 2 site and took advantage of key features that have empowered the team to focus on this growth.
The site takes full advantage of Magento’s powerful Page Builder, with all product information, imagery, lifestyle content and more using the tool. This gives the ecommerce and marketing teams the freedom to update and customise ecommerce content without a reliance on code or development time, resulting in more energy and investment in strategy.
The project also involved integrating subscriptions into the site, allowing customers the option to set up regular payments for ongoing delivery of their skincare cream, every four or eight weeks. This feature reinforced the retailer’s focus on growth, supporting their ambition to nurture and grow their loyal and engaged customer base.
We have immediately seen an improvement in engagement metrics such as average session duration and load time, and we’re excited to champion Augustinus Bader’s ongoing growth as they continue to thrive and launch into more international markets.