An online retailer of distinctive hand-crafted ‘boho-luxe’ jewellery

  • Magento 1 to Magento 2 Migration
  • Magento 2 Commerce Cloud
  • UX / UI Design
  • Magento 2 Support
Who's the client?

ChloBo are an online retailer of distinctive hand-crafted ‘boho-luxe’ jewellery. Their online store is beautifully stocked with stacking bracelets, rings, earrings and more, with a newly released bridal collection called Confetti Falls and ChloBo Kids range. The team sell directly through their online store as well as through their network of over 170 stockists nationwide

Their objectives & targets

The ChloBo team recognised the need to migrate from Magento 1 to Magento 2 before the end-of-life deadline and wanted to take advantage of the opportunity to redesign and refresh their site to match their new branding.

A key objective of the migration project was to make sure the new site was live before peak trading as they needed the new platform to support their Black Friday and Christmas campaigns.

What we did

We fully redesigned the new site in order to match ChloBo’s new brand guidelines and to give the site a fresh, modern look, with a focus on emphasising the brands stunning imagery.

The new site also improved the efficiency of the team with an easier to use Magento 2 admin interface and tools such as Page Builder that allow the team to update site content without the reliance on development time.

Alongside integrations with Dotdigital, Klevu and Klarna, we also integrated a number of new features from Magento 2 for the site, including Business Intelligence, Page Builder and related products. This helped the ChloBo team unlock their next phase of ecommerce growth with added features and ecommerce functionality.

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The market we operate in is driven more and more by online influencers, celebrity culture and the popularity of trends on Instagram. In this world, image is everything so we needed a site that was as beautiful as our products. We also needed to provide great functionality as online consumers don’t want to waste their time on a site that’s difficult to navigate. Lastly, we needed to ensure that the newest payment options were available and that’s why Klarna has been integrated. Dave Rosalski CEO - ChloBo
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