The ChloBo team were looking for an experienced Magento agency to manage and maintain their existing site and drive growth through on-site recommendations and updates.

  • Magento Support
Who's the client?

ChloBo are an online retailer of distinctive hand-crafted ‘boho-luxe’ jewellery. Their online store is beautifully stocked with rings, earrings, bracelets and more, with a newly released wedding and bridal range. The team sell directly through their online store as well as through their network of over 170 stockists nationwide.

Their objectives & targets

The existing site needed maintaining in order to sustain the growth that ChloBo were experiencing with new products and new stores. They needed a Magento agency that were able to improve the usability and conversion rate of the site, whilst refining and optimising the existing design and build.

What we did


We redesigned and built a new homepage that was clean and fresh, and showcased the beautiful jewellery photography. We also ensured that the homepage was easily editable for the client, empowering them with the tools to customise directly.

We also developed a multi-marketing campaign management tool to better manage promotions on-site, further supporting the client’s need for direct access to the site content.

Other key features of the site include the advanced AI search engine powered by Klevu, and newly optimised pages with the addition of full page cache to reduce page load times.

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ChloBo’s plans for growth are ambitious and we’re excited to work as their ecommerce partner to achieve ecommerce success. The site’s results so far are fantastic, and the ChloBo team are continuing to invest in ecommerce with a planned replatform to M2.

  • 87% increase in online revenue
  • 58% increase in conversion rate
I cannot recommend Fluid Digital highly enough. They are always on hand whenever we need them and i’ve built a really good relationship with Laura, our account manager. We’ve worked with other agencies in the past who just do what we ask of them, but Fluid regularly come up with suggestions about how we can continue to improve our site and grow. They’re friendly, organised and as a team always get how we want our website to look and get our branding 100% every time. Eve Langhorn Marketing Manager - Chlobo
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