Chlobo were looking for an agency to support their existing Magento 1 site and drive growth through an improved website and paid marketing
Chlobo is a bohemian jewellery retailer who sell directly through their online store as well as through their network of over 170 stores nationwide. They are the original stacking jewellery brand and their jewellery is all handmade in the UK.
● Improve usability of site
● Increase conversion rate
● Increase revenue
● Give client more control over their site
● Increase the number of newsletter sign ups via social channels.
○ Re-designed and developed home page so that it was easily editable
○ Added Klevu AI search
○ Developed multi-marketing campaign management tool to better manage promotions.
○ Optimised pages and added full page cache to reduce page load times.
○ Created a range of social campaigns to get users to sign up to the newsletter. We achieved this by using a variety of ad formats and constantly updating the ad-copy and by creating new audiences based on demographics, interests e.g jewellery brands, look-a-like audiences.
○ Used the audience insight tools to create new lists based on ‘other interests’ that users have that weren’t related to jewellery.
● Revenue increased by 87%
● Conversion rate increased by 58%
● Revenue from Paid Social increased by 139%
● Over 4362 newsletter sign ups