Chlobo

Chlobo were looking for an agency to support their existing Magento 1 site and drive growth through an improved website and paid marketing

  • Magento 1 Support
  • Paid Social
Chlobo
Who's the client?

Chlobo is a bohemian jewellery retailer who sell directly through their online store as well as through their network of over 170 stores nationwide. They are the original stacking jewellery brand and their jewellery is all handmade in the UK.

Their objectives & targets

● Improve usability of site
● Increase conversion rate
● Increase revenue
● Give client more control over their site
● Increase the number of newsletter sign ups via social channels.

What we did

○ Re-designed and developed home page so that it was easily editable
○ Added Klevu AI search
○ Developed multi-marketing campaign management tool to better manage promotions.
○ Optimised pages and added full page cache to reduce page load times.
○ Created a range of social campaigns to get users to sign up to the newsletter. We achieved this by using a variety of ad formats and constantly updating the ad-copy and by creating new audiences based on demographics, interests e.g jewellery brands, look-a-like audiences.
○ Used the audience insight tools to create new lists based on ‘other interests’ that users have that weren’t related to jewellery.

View project
Results:

● Revenue increased by 87%
● Conversion rate increased by 58%
● Revenue from Paid Social increased by 139%
● Over 4362 newsletter sign ups

I cannot recommend Fluid Digital highly enough. They are always on hand whenever we need them and i’ve built a really good relationship with Laura, our account manager. We’ve worked with other agencies in the past who just do what we ask of them, but Fluid regularly come up with suggestions about how we can continue to improve our site and grow. They’re friendly, organised and as a team always get how we want our website to look and get our branding 100% every time. Eve Langhorn Marketing Manager - Chlobo
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