Lakeland Leather is the UK’s largest independent leather retailer. The retailer trades online and in their 15 stores across the UK, embracing multichannel and ecommerce.
The retailer selects and designs their products from their head office in Ambleside, taking inspiration from the countryside, their natural surroundings and the wider fashion world.
With 60 years of experience under their belt, the established retailer understands their customers and their product and continues to grow and thrive year after year.
Objectives and targets
The Lakeland Leather team identified the need for an experienced Magento agency to take their existing ecommerce site to the next level and help grow their online sales. They approached Fluid and we worked with them to optimise and maintain their site, whilst also managing their Amazon marketing and advertising.
What we did
- Magento Support
- Amazon Advertising
- Amazon Content Optimisation
- Amazon Brand Stores
The peak trading period, including BFCM and Christmas, are crucial to ecommerce brands, and Lakeland Leather’s strategy was to take advantage of peak trading to supercharge the ecommerce brand’s high-growth and highlight the brand as an industry leader in fashion and fashion accessories. The brief was for aggressive growth at the most brutally competitive time of year on Amazon, the world’s biggest ecommerce marketplace.
Alongside creating an Amazon Brand Store to better showcase their range, we managed over 300 campaigns with a combination of Automatic, Keyword, Category and Product targeting across both Sponsored Product and Sponsored Brand Ads to drive sales.
We also optimised existing content for the A9 search algorithm by identifying and including relevant, high traffic keywords and rewriting content to clearly communicate to users the brand, style, material and features of key products.View the website