Moda Furnishings is one of the leading rattan garden furniture retailers in the UK. They sell their own range of luxury rattan garden furniture direct to the consumer through multiple channels including their online store and regional showrooms. The retailer has seen significant growth over the past six years since working with us across Magento support and PPC strategy, and with Magento 1 end-of-life approaching, we worked with the team to migrate their existing Magento 1 site over to Magento 2 to maximise their growth potential.
Objectives and targets
The Moda Furnishings team knew that as Magento 1 end-of-life approached, they needed to migrate from their existing Magento 1 site to another platform.
With the migration, they knew they needed to improve conversion rate and site speed and these were set as key targets for the project. They needed an enterprise platform with high functionality that would improve the customer experience and maximise the retailer’s high growth, and we worked with the team to migrate to Magento 2.
What we did
- Magento 1 to Magento 2 Migration
- Magento 2 Commerce
- Magento 2 Support
- Google Ads & Microsoft Advertising
The new Magento 2 platform has the power and scalability to manage Moda Furnishings’ continued growth and hit their ambitious growth targets. It has an improved site speed, has new functionality and has improved the team’s operational efficiency.
Integrations for the site include Klevu search, to make sure customers can find the right product for them, as quickly and easily as possible. The Magento 2 site can also take advantage of customer segmentation to drive personalised shopping experiences for different customer groups. These features will improve conversion rate across the site by delivering content tailored to the customer.
We built a custom product structure for the Moda Furnishings team in order to allow customers to search by product set colour option and then to order full sets of products, whilst still allowing the team the ability to manage stock and warehouse picking on individual items.
The new Magento 2 site has also improved operational efficiency with content staging and preview functionality, to simplify and plan marketing campaigns and content updates. Magento 2’s Business Intelligence also gives the team the enterprise insights they need to highlight opportunities and expedite their growth.
Alongside the new site, we have worked with the retailer on an ongoing basis to manage their paid advertising strategy across Google Ads and Microsoft Advertising. The strategy for the paid search campaigns was to grow market share and revenue whilst maintaining profitability across key audiences and platforms. The campaigns included highly granular search campaigns, responsive ads, audience-specific ad copy, optimised product data, bespoke scripts, showcase shopping ads, video ads and video remarketing.
After our work on the project, the Moda Furnishings site improved their Home and Garden 100 score by +4 points, taking them to #7 in our Top 20 Retailers in the home and garden industry. Download the original report here.View the website