Moda Furnishings is one of the leading rattan garden furniture retailers in the UK. They sell their own range of luxury rattan garden furniture direct to the consumer through multiple channels including their online store and regional showrooms. The retailer has grown significantly over recent years since investing further in ecommerce. In 2014, the Moda Furnishings team expressed a desire to grow and to maximise their online potential.
Objectives and targets
The team approached Fluid for a new Magento site to achieve their objective of fast growth, recognising the need for a new site that offered a fantastic customer experience, built for expansion and flexibility, that clearly communicated the luxury of the products that they sell.
We also worked with the Moda Furnishings team on various paid search campaigns to boost growth and drive traffic, revenue and sales.
What we did
- Magento Development & Support
- UX Research & UI Design
- Google Ads & Microsoft Advertising
We developed a new Magento site focusing on data collected from interviewing the customer service team and through customer user testing. This allowed us to design and build a site that was fine-tuned for the Moda Furnishings customer and was clean, easy to use and conversion-ready.
We added Klevu AI search to improve the navigation and browsing experience alongside Amazon Payments and V12 finance payment options to improve checkout and conversion rate.
Alongside the new site, the strategy for the paid search campaigns was to grow market share and revenue whilst maintaining profitability across key audiences and platforms. The strategy involved opening up the door to programmatic display to remarket and attract prospective customers, and broadening the scope of the current marketing efforts which already had a large foot hold across social, Google Ads and Microsoft Ads.
The paid search campaigns included highly granular search campaigns, responsive ads, audience-specific ad copy, optimised product data, bespoke scripts, showcase shopping ads, video ads and video remarketing.View the website