Increase in online revenue
Project stadistic result 24 %
Increase in online orders
Project stadistic result 26 %
Increase in traffic from search
Project stadistic result 121 %
Trutex

The client

Trutex is one of the leading schoolwear retailers in the UK and has been supplying uniforms to the public since 1865. The retailer specialises in school uniforms for a large number of primary and secondary schools and supplies to schools, trade and direct to the public through their stores.

Objectives and targets

The retailer previously sold online across three separate Magento 1 sites for their school-specific uniforms, non-branded generic school clothing and their wholesale retail store. The team acknowledged the need to migrate these stores over to a secure and easy-to-use Magento 2 solution in order to streamline the management of these separate stores into one cohesive and easy to maintain site.

This was also an opportunity to refresh and redesign the site to meet the new Trutex brand guidelines, alongside creating a site that was mobile-first and improved the mobile shopping experience for their customers.

Trutex
Fashion & Apparel Fashion & Apparel

The project

What we did

  • Magento 1 to Magento 2 Migration
  • Magento 2 Commerce
  • Magento 2 Support
  • UX Research & UI Design

For their direct-to-consumer offering, we designed and built a new site for the retailer that migrated two existing Magento 1 sites over to one seamless Magento 2 solution. For the first time, Trutex could sell both its school-specific uniforms and non-branded generic school clothing online in one place.

We refreshed the site with Trutex’s new brand guidelines, allowing for a cleaner and more engaging site. This included bold and clear call-to-actions, an easy-to-use navigation and a simple checkout process.

This was most important on mobile, a huge opportunity for the retailer. It was crucial that the mobile site offered an excellent online experience and we made sure we achieved this with the new design and build.

We managed to work with the Trutex team to launch their new site for their peak trading period ahead of the new school year. This was vital in maximising sales and for minimal disruption to their business during a busy time for the team.

The original B2B site built by their previous agency was also slow and had continuous problems. The Trutex team were spending time and money on extensive bug fixes from their old site and so recognised the need to migrate this to Magento 2 too. For their wholesale offering, we migrated their obsolete Magento 1 solution over to Magento 2 which was built more efficiently and took advantage of new B2B features. These included Customer Companies and Shared Catalogues, which were customised to fit their unique needs as a school uniform retailer.

View the website
Trutex
With the majority of people now shopping online it’s critically important to the current and future success of our business that we are able to offer families an excellent online experience. The results achieved so far have been extremely encouraging and with the increase in revenue and mobile conversions, the website is clearly hitting the mark with customers.
Rowena Allen
Marketing Manager - Trutex

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