Whispering Smith

A fresh look for a fast growing fashion wholesaler

  • Magento 2 Commerce
  • Magento 2 Support
  • Magento B2B
  • UX Research & UI Design
  • Google Ads & Microsoft Advertising
Whispering Smith
Who's the client?

Whispering Smith is the UK’s leading fashion wholesaler, supplying the latest innovative fashion to the some of the largest online and high street retailers, including ASOS, Boohoo, Footasylum and New Look. The retailer has grown quickly, with new contract wins and the opening of showrooms across Manchester, London and New York.

Their objectives & targets

The retailer needed an experienced ecommerce partner to support the growth of the business and approached Fluid to build a new B2B site on Magento 2.

What we did


Whispering Smith was built on the Magento 2 Commerce platform and was one of the first sites in the UK to take advantage of the new Magento B2B suite of tools.

We built a powerful B2B solution that allowed the team to utilise core built-in B2B functionality, including custom catalogues. With this, their clients can view their exclusive product catalogues, and the Whispering Smith sales team can showcase products in catalogues whilst on-site visiting clients. This has generated larger orders than through their traditional sales channels and simplified their sales team’s ‘on the road’ process by allowing them to carry far less samples and easily display the full catalogues through mobile and tablet devices.

The team now have a feature-rich B2B site alongside managed paid search campaigns, to support their continued growth in the fast fashion market.

View project

We also worked with Whispering Smith to drive high quality, conversion-ready B2B traffic to the site through Google Ads and Microsoft Advertising. We set a target maximum cost per acquisition of £30, to maintain profitability with a strong ROI, with account registrations as the key measurable conversion.

We’re delighted to work with the Whispering Smith team to achieve ecommerce success in the B2B market. The new site has been highly effective at improving conversions and driving revenue for the business, exceeding the targets set by the team and winning B2B Ecommerce Website of the Year at both the UK Ecommerce Awards 2019 and UK Digital Growth Awards 2019.

  • 4,000+ new customer account registrations in the first year
  • 52% improvement in cost-per-acquisition
  • 511% increase in revenue from paid search

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