Google & Microsoft Ads

performance-based ppc management & strategy for ecommerce stores

At Fluid Digital our ecommerce expertise doesn't just stop at conceptualising and building top spec Magento stores, we leverage key paid search tools to help ecommerce websites of all verticals and target markets achieve sales and growth targets.

  • Google partner
  • Microsoft partner

How does Fluid Digital help ecommerce stores achieve PPC success?

Advanced shopping feed management

Every shopping campaign needs a product feed to help match what you’re selling to what your customers are searching for. We can help you create, manage and optimise your feed to drive more shoppers in your direction, including patching over flawed data help in the site backend and testing product data variants to find optimal results.

Shopping campaign expertise

We've developed an intuitive query-led approach to shopping campaign management that optimises your inventory to show for the best searches. We combine standard Shopping ads, Showcase Shopping and Smart Shopping ads to deliver on Return on Ad Spend goals.

Scripts & Automation

We have in-house resource dedicated to creating account-specific automation solutions, making use of advanced APIs, to ensure you remain competitive at the right times.

Funneled Remarketing

We assess all the micro-conversion opportunities on your site and use these engagement indicators to build out sophisticated remarketing paths. We also manipulate the feed to ensure that dynamic products ads showcase similar products to the ones viewed on the site as opposed to the entire inventory.

B2B experience

For ecommerce stores whose key customers are other businesses, our knowledge of best practices in these domains (VAT pricing, ad copy, ad scheduling etc) helps us to minimise B2C crossover where it is not relevant and advise on improvements to the checkout process for businesses based on their differing payment methods.

3 Month Case Study Norton Barrie
  • Return on ad spend increased by​ ​82.82%
  • Transactions increased by ​37.73%
  • Revenue increased by 72.82%
  • Traffic increased by ​26.16%
As a Fluid Digital client you will get:

  • Flexible reporting & communication
  • Dedicated account manager
  • Bespoke automation & script implementation
  • Access to beta features thanks to our Google Premier Partner and Bing Partner status
  • Ecommerce insights ahead of the curve
"Fluid's guidance is critical to our success. Our Google Shopping, Search and Display campaigns are delivering a dramatically improved return on advertising spend." M. Light E-Commerce Manager, Norton Barrie
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