At Fluid Digital our ecommerce expertise doesn't just stop at conceptualising and building top spec Magento stores, we leverage key paid search tools to help ecommerce websites of all verticals and target markets achieve sales and growth targets.
Every shopping campaign needs a product feed to help match what you’re selling to what your customers are searching for. We can help you create, manage and optimise your feed to drive more shoppers in your direction, including patching over flawed data help in the site backend and testing product data variants to find optimal results.
We've developed an intuitive query-led approach to shopping campaign management that optimises your inventory to show for the best searches. We combine standard Shopping ads, Showcase Shopping and Smart Shopping ads to deliver on Return on Ad Spend goals.
We have in-house resource dedicated to creating account-specific automation solutions, making use of advanced APIs, to ensure you remain competitive at the right times.
We assess all the micro-conversion opportunities on your site and use these engagement indicators to build out sophisticated remarketing paths. We also manipulate the feed to ensure that dynamic products ads showcase similar products to the ones viewed on the site as opposed to the entire inventory.
For ecommerce stores whose key customers are other businesses, our knowledge of best practices in these domains (VAT pricing, ad copy, ad scheduling etc) helps us to minimise B2C crossover where it is not relevant and advise on improvements to the checkout process for businesses based on their differing payment methods.