Ecommerce Usability Testing

STOP GUESSING WHY YOUR VISITORS ARE NOT CONVERTING

Insightful user feedback, observational techniques and analysis will enable our team to discover which structured changes will improve your sites customer experience and conversion rate, ecommerce usability testing often pays for itself in a matter of days.

What makes ecommerce usability different?

YOUR CUSTOMERS ARE UNIQUE

Knowledge of your target audience's expectations will be invaluable to build or maintain a successful, user friendly ecommerce site, resulting in increased revenue and returning customer loyalty.

YOUR VOICE MATTERS

Understanding your requirements and Key Performance Indicators (KPI’s) will guide our team to gain the best results for you and your customers.

FOLLOWING TRENDS IS GUESSWORK

Understanding your customers expectations provides the right guidance for the stucture and look of your site. Usability testing gives you the edge over your competitors you follow industry trends.

HAPPY VISITORS CONVERT SALES

Most ecommerce site visitors are looking for a hassle-free shopping experience. Whether they are browsing on mobile or desktop, making sure customers have a seamless experience is the key to ongoing success.

UNIQUE TESTS FOR UNIQUE USERS

As your business grows, your site grows with it. As customers change their expectations follow suit. A bespoke test plan and script will be tailored made, directed at the key areas that require improvement.


Our PROVEN USABILITY TESTING process
  • Data Driven - We always begin with our in-house digital marketing specialists, providing analytic metrics to gain accurate knowledge of your sites problem areas & performance.
  • The Right Participants - All test participants will accurately match the required demographic, recruited from your customer base or from our network of experienced candidate recruiters.
  • Powerful Insight - We use industry standard practises and software to analyse the tests, prioritising the right target areas before developing the hypothesis for improvement.
  • Reporting - You will receive an in-depth report detailing relevant analytics, key insights from the sessions and our recommendations for improvement.
"From the very outset, the team at Fluid worked tirelessly to understand us, our objectives and the needs of our audiences
and I have to say we were bowled over". CARL RILEY - BEDZRUS
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